Field notes
Research, experiments, and practical lessons about event coverage, community calendars, and the people trying to keep them useful.
·9 min read
Most event calendar software is built around the same broken assumption: that the venues with the most events worth featuring will reliably log in and submit them. They won't. Here's how to actually evaluate the category in 2026.
Read post →·8 min read
Most tourism marketers think their events page is thin because nothing is happening in their destination. They're wrong. Here's how to fix it permanently.
Read post →·7 min read
Most calendar managers think they're missing events because they're not looking hard enough. They're wrong. The problem isn't effort — event information was never designed to be systematically discoverable.
Read post →·8 min read
Most destination management organizations think their listing tool isn't working hard enough. They're wrong. The problem isn't the software — it's that event listing tools were built to display events, not to find them.
Read post →·8 min read
Most tourism organizations think they've automated their event calendar. They haven't. Scheduling tools handle publishing beautifully — but leave sourcing exactly as manual as it always was.
Read post →·9 min read
We interviewed 11 event communications professionals across 10 organizations. What we found wasn't a handful of different systems. It was the same system, run alone, by almost everyone.
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